We’ve made significant changes to how we interact with the natural world in a relatively short period of time. It feels important to step back and reflect on how we are living and the impact our actions are having. For many of us, that reflection can bring fear about our role as individuals and as a species. Taking time to examine those fears feels both necessary and fitting.
For many years, I felt paralyzed by that fear — afraid to start a business that might contribute to consumerism, and even afraid of consuming at all. No matter what I did, I felt a sense of guilt. Over time, I came to a simple but important realization: I will have an impact on the natural world no matter what I do. While that may seem obvious, it was freeing. It released the guilt I felt around needing things and softened the frustration I directed toward businesses for producing them. Accepting that needs and wants are not the root issue allowed me to ask different questions.
How will I choose to meet my needs?
How can I use what I need without guilt?
How can I help others do the same?
What do I truly need?
What brings me joy?
How can I live more simply?
How can we minimize our impact?
What perspective can I offer, and how can I use my voice and resources to contribute?
I don’t claim to have the answers. My goal is simply to keep working toward them with care and intention. We will never get it perfect, but I find comfort in knowing that many people share a desire to care for the earth in a thoughtful way.
I’m striving to meet my needs in the simplest, gentlest way I can and I built this company with the intention of helping others do the same. I’m grateful for the space to share this dialogue and curious to see where it leads.
A great gift to ourselves is permission not to have all the answers and to trust that doing our best is enough. It’s encouraging to share this planet with other imperfect people who also care deeply about it. I’m grateful for the opportunity to serve my community and to be part of conversations that help us move forward — caring for ourselves while allowing the rest of the planet to do the same.
Much love,
Jenn